Will Doenlen

Time to Value

Our lives are defined by the quest for value. From birth, we are taught to be productive. Software-based calendars accelerate our ability to be productive by constraining possibility and contorting time onto the scaffold of a schedule. In the process, we commoditize our time and twist the narrative of our ineffable lives into a mirage of value.

Time to Value was on display at the Artsy New York office and was designed in a spreadsheet, the most cosmic tool of modern businesses.